brand design, brand identity, design system
The Klarna For Business brand identity is a new way for the Klarna brand to speak fluently to their partners, in a language they’d understand. It's a more grown up and toned down version of the Klarna brand, without losing personality or Klarna's famous quirkiness. 
The Klarna B2B shapes are the beating heart and signature of the identity. They are created with movement in mind, to symbolise Klarna's partners being on the move and making moves. 
The identity in action
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